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M/Y Broadwater Superyacht

Case Study

Broadwater

M/Y Broadwater was in its third iteration and undergoing an extensive rebuild and renovation. The epitome of luxury on the ocean, Broadwater's brand needed to reflect this, so we overhauled the brand identity and gave it its own renovation.

M/Y Broadwater Superyacht Rash Tops
Brand Identity Overhaul

The original wordmark logo was revitalised, and a new monogram and a supporting hull graphic mark were introduced. We developed a sophisticated colour palette and supporting typography styling to ensure a consistent and elegant visual identity. A comprehensive brand guidelines document was prepared to serve as the foundation and how-to-use guide for all elements and collateral created.

M/Y Broadwater Superyacht Logo
M/Y Broadwater Superyacht Colour Palette
M/Y Broadwater Superyacht Hull Graphic
M/Y Broadwater Superyacht Monogram
Deliverables

With every touchpoint carefully considered to enhance the brand integrity and guests' experience, we created a wide array of deliverables:

Steph has played a vital role in Broadwater's aesthetic transition and branding success over the past two years that we have had the pleasure of working with her. Steph is a talented graphic designer, top professional in her field and a lovely human with a great sense of humour.
 
Steph came highly recommended to Broadwater and was tasked with rebuilding our vessel's brand as well as streamlining all of our administrative content. She exceeded Broadwater's every expectation and has delivered a top-notch product time and time again.
 
It's without hesitation that I recommend Steph as she has elevated the Broadwater brand to a place we could have never achieved had she not led the way. She is easy to work with, consistently meets deadlines and genuinely cares about her product and clientele. I can't say enough about the value of Steph's work, attitude and professionalism. She's a star.

Rebecca Kearl, (fmr) Chief Stewardess
M/Y BROADWATER

The brand overhaul for M/Y Broadwater ensured that every touchpoint, from stationery to guest amenities, consistently reflected the vessel’s sophisticated identity. This comprehensive rebranding not only elevated the guest experience but also reinforced Broadwater’s status as a symbol of luxury on the ocean.

Print Material

  • Guest Information Compendium / Book

  • Crew Profiles for Guests

  • Menus

  • Breakfast & Canape Tent Cards

  • Corporate Stationery & Business Cards

  • Guest Stationery

  • Welcome Letter & Thank You Card

  • WiFi Information & Guest Safe Instruction Cards

  • Valet, Dry Cleaning & Packing Assistance Cards

  • Guest Itinerary & Excursion Information

  • PWC Instructions

Branded Merchandise Guidelines

  • Lanyards

  • Gift Ribbon

  • Visitor Access Cards

  • USB Drives

  • YETI Cups

  • Tote Bages

  • Koozies

  • Candles

  • Cappuccino Duster Stencil

Signage & Labels

  • Cabin Door Signs

  • Do Not Disturb Door Hangers

  • Private Yacht Sign

  • Stickers and labels

  • Tender decal

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